Implement Brand Consistency with DocTidy

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Problems in achieving consistent formatting

When content is copied the format is normally brought with the content. Each different source is likely to have different formatting assumptions embedded within the content. These may be extensive and complex ( e.g. Microsoft Word documents ) or comparatively simple ( text imported from plain email ). The challenges arise as the individual user is expected to confront these differences and eliminate them in favour of the approved corporate branding. The complexity of the history and varieties of :

u typeface ( font ) and sizes

u use of bolding, and italics

u line spacing, indentation and alignment

u bullet characters and numbering styles

mean that users can be faced with a long, time consuming and somewhat frustrating task. This time may not be available due to deadline pressures and there will be an obvious risk that the consistency desired in branding disappears at this point.

About the author

The author works for Kutchka - whose innovative software product - DocTidy - allows corporate organisations to automatically apply their chosen "style" and brand identity to Microsoft Word documents; achieving consistently high quality results, whilst minimising the time input of the users.

For more information read the case studies on the Kutchka website ( www.kutchka.com ) and contact us at Enquiries@kutchka.com

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